Logbook · Work
Case studies, personal builds, and product work I've shaped. Click through for the full story.
A 5 AM Telegram message that tells our cook what to make today. Built with n8n and a Google Sheet, it reads inventory, past meals, and preferences — because "what should we cook?" is a decision problem, not an information problem.
Read case study →Shifting from document management to work management at Progress ShareFile. The real work isn't managing the file — it's completing the workflow around it. Designing for outcomes, not objects.
Read case study →Explored how short-form video changes where purchase intent comes from. When users don't arrive with a known need, the product must create demand through discovery — not just capture it.
Read case study →Rethought fleet analytics from dashboards to decision-support. Instead of showing operators more data, the product finds expensive patterns hidden in their data and connects them to financial consequences.
Read case study →Challenged the intuitive assumption that translating onboarding into regional languages would fix drop-off. Reframed it as a comprehension problem — proving that translation doesn't automatically equal comprehension.
Read case study →Built this site from scratch using Astro, GitHub Copilot, and curiosity. A weekend project that became a writing habit and a playground for experimenting with AI-assisted development.
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